finance
Personal Financial Planning — Part 2: Managing Basic Assets
Gitman, Joehnk, and Billingsley 2014 12 references
Use when advising on cash management, savings vehicles, automobile purchases/leases, housing rent-or-buy decisions, mortgage selection, or personal financial planning for basic assets.
personal-finance cash-management savings automobile-buying housing mortgages consumer-protection
Overview
The Core Framework
- Key Diagram: Liquid Assets Spectrum — the 8-vehicle liquidity-return tradeoff
- Every basic asset decision is governed by the liquidity-return-risk tradeoff — higher returns require sacrificing liquidity or accepting risk
- Systematic cost comparison consistently beats intuition across checking accounts, car deals, and mortgages
- Information asymmetry favors institutions — banks, dealers, and lenders know more than you; research and regulation are the equalizers
- Behavioral discipline (reconciliation, sequential negotiation, structured worksheets) is financial infrastructure, not optional
- Tax treatment structurally favors homeownership and certain savings instruments — always analyze after-tax costs
Quick Lookup
| Situation | Do This | Avoid This |
|---|---|---|
| Choosing a savings vehicle | Compare effective (not nominal) rates | Assuming higher nominal rate = better deal |
| Lost debit card | Report within 2 business days ($50 max loss) | Waiting >60 days (unlimited liability) |
| Selecting a checking account | Calculate total annual cost including fees | Choosing by convenience or brand |
| Buying a car | Negotiate price, trade-in, financing separately | Bundling all three in one negotiation |
| Lease vs. buy a car | Run total-cost worksheet including opportunity costs | Comparing monthly payments alone |
| Rent vs. buy a home | Run after-tax cost comparison worksheet | Assuming buying is always cheaper |
| Determining home affordability | Apply BOTH income ratio AND down payment constraints | Using only one constraint |
| Choosing a mortgage | Match risk tolerance to fixed vs. ARM tradeoff | Ignoring negative amortization risk with ARMs |
| Considering refinancing | Calculate break-even months vs. remaining occupancy | Refinancing without recouping closing costs |
The Key Insight
"There is no reason you can't use deposit accounts at different financial institutions to get the best deal." — Gitman, Joehnk & Billingsley, p. 116
References
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